The tobacco industry is notorious for its misleading strategies designed to conceal the dangers of smoking for as long as possible. In 1954, the major tobacco companies issued a statement titled “A Frank Statement to Cigarette Smokers,” in which they claimed that there was no smoking and lung cancer correlation, despite having internally refuted this information.
Such strategies protracted the truth of the industry’s demise. It is clear that over the years, industry leaders privately accepted the adverse effects of smoking while they publicly refuted the dangers of smoking. This malicious approach has complicated the needs of public health, and the governmental legislations aimed to protect the people have had to be postponed.
It goes without saying, with the tobacco industry’s marketing being focused on earning more revenue while neglecting moral bounds, the industry’s aged and positioned promises are not entirely plausible. Therefore, as heated tobacco products emerge, there must be a grave skepticism regarding the tobacco industry’s advertisement and marketing campaigns.